Henry Schein (Singapore/Malaysia)

Efficient B2B eCommerce Expansion in Asia using Adobe Commerce

Category
Language
Region
B2BDevelopmentHostingStrategyUI/UX Design
Mandarin (Chinese)
SingaporeMalaysia
Category:
B2BDevelopmentHostingStrategyUI/UX Design
Language:
Mandarin (Chinese)
Region:
SingaporeMalaysia

Background

Henry Schein Co., Ltd., a Fortune Global 500 company, is the largest global distributor of dental equipment and supplies.

Challenge

After initial success in China and Thailand, Henry Schein aimed to expand its digital-driven B2B eCommerce platform in Southeast Asia, specifically Singapore and Malaysia.

Service & Solution

TMO Group provided a comprehensive approach focusing on market entry, channel setup, and digital marketing services, successfully facilitating Henry Schein’s expansion into Singapore and Malaysia by developing localized eCommerce sites backed by a unified global system. The strategic approach ensured efficient market entry, enhanced digital presence, and supported Henry Schein’s ongoing digital transformation and growth in Southeast Asia.

Market Entry Strategy

Developed a framework to facilitate Henry Schein’s entry into Southeast Asian markets, ensuring compliance with local regulations and understanding regional market dynamics.

Channel Setup

Customized eCommerce sites for Singapore and Malaysia to meet local requirements while maintaining a unified global management system. This included:
      
  • Digital Transformation Workshops: Conducted workshops to guide Henry Schein through the digital transformation process, aligning strategies with market needs.
    •   
  • Localization, Payment, Logistics, & Social Consultancy: Tailored the user interface and experience to align with regional preferences and cultural nuances.
    •   
  • UX Research & Design for B2B Customer Experience: Focused on enhancing the B2B customer experience through detailed UX research and design.
    •   
  • Omni-channel Customer Experience: Ensured a seamless customer experience across various channels, integrating online and offline touchpoints.
    •   
  • Integration with Henry Schein's Infrastructure: Supported the integration of the eCommerce platform with Henry Schein’s existing backend systems for efficient order fulfillment and process monitoring.
    •   
  • Full Singapore Data Compliance: Ensured compliance with Singapore's data protection regulations, enhancing trust and reliability.
    •   
  • Private Cloud Data Hosting: Hosted data on a private cloud to ensure security and compliance with local data protection laws.

Digital Marketing & SEO

      
  • Digital Campaigns: Launched targeted digital marketing campaigns to build brand awareness and drive engagement in the new markets.
    •   
  • SEO Optimization: Implemented search engine optimization strategies to improve online visibility and attract organic traffic.

Strategic Services

      
  • Mobile Optimization: Ensured a seamless and optimized browsing experience across all devices.
    •   
  • Data Management: Established systems to collect and analyze data, providing insights for continuous improvement and strategic planning.
    •   
  • Digital Transformation: Supported Henry Schein in integrating the eCommerce platform with their backend systems for efficient order fulfillment and process monitoring.

Design Showcase Section
Desktop Showcase
Mobile Showcase

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