Swisse

Custom Data Collection & Analytics for Competitive Intelligence in SEA

Category
Language
Region
B2CBusiness AnalysisStrategy
Mandarin (Chinese)
ThailandVietnamPhilippinesIndonesiaSingaporeMalaysia
Category:
B2CBusiness AnalysisStrategy
Language:
Mandarin (Chinese)
Region:
ThailandVietnamPhilippinesIndonesiaSingaporeMalaysia

Background

H&H Group, the world's leading manufacturer of premium health and nutrition products, sought to expand its renowned Australian health brand, Swisse, into popular Southeast Asian countries. Swisse aimed to monitor market trends, verify their product positioning, gauge competitive strengths, and explore business opportunities in the region.

Challenge

Swisse recognized the potential of the Southeast Asian eCommerce market but faced challenges due to its highly fragmented nature. Operational modes, consumer demands, product categories, keywords, languages, and perceptions of product selling points varied significantly across countries and platforms like Shopee. This created low visibility and complexity in market analysis.

Service & Solution

TMO Group provided a comprehensive approach focusing on consultancy, data analysis, eCommerce strategy, and operations, successfully supporting Swisse's expansion into Southeast Asia by providing tailored consultancy, precise data analysis, and strategic eCommerce insights.

The customized data collection and analysis enabled Swisse to navigate the fragmented market effectively, understand competitive dynamics, and make informed decisions. This comprehensive approach facilitated Swisse's ability to monitor market trends, enhance their competitive positioning, and explore new business opportunities in the dynamic Southeast Asian health supplements market.

Consultancy & Data Analysis

      
  • Market Research: Conducted in-depth research covering key metrics such as the cross-border eCommerce landscape, market size of health supplements, multichannel landscape, and competitor analysis in Southeast Asian countries.
    •   
  • Customized Data Collection & Processing: Compiled extensive data on popular countries, platforms, health supplement categories, and sub-categories. Processed and analyzed data to illustrate market differences, trending products, and competitor performance.

eCommerce Strategy

      
  • Competitive Intelligence: Created a system to transform complex categories into unified structures and developed models to ensure the credibility of sales data, filtering outliers automatically.
    •   
  • Market Positioning: Provided detailed data, comprehensive reports, insights, and suggestions to help Swisse understand its market position and identify growth opportunities.

Operations

      
  • Data Visualization: Presented findings in various formats including Excel tables, graphs, and PDF reports for easy interpretation and strategic decision-making.
    •   
  • Data Mining & Insights: Combined global classification standards of health supplements with country-specific categories. Carried out data mining to continuously monitor the strategies and performance of main market players, offering professional and data-driven eCommerce insights.

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