Custom “New Retail” B2B2C eCommerce platform using Adobe Commerce
FitLine, a well-known brand of dietary supplements and cosmetics produced in Germany, aimed to enter the Chinese market. Feidekai, the main distributor for FitLine products in China, offers a variety of products, including skincare, sports nutrition, and anti-aging items.
The key challenge was to develop a business model that aligned with existing operations while complying with Chinese market entry regulations. Additionally, due to the high service requirements of the product, it was crucial to integrate a strong distribution component.
By leveraging a hybrid model that combines direct sales and distributor networks, Feidekai efficiently managed last-mile delivery and set a solid foundation for future business models like O2O (Online-to-Offline). The integrated platform, accessible via mobile and desktop applications, allowed dealers to manage their stores effectively and customers to enjoy a seamless shopping experience.
This strategic approach enabled Feidekai to successfully enter the Chinese market, bridge online and offline operations, and enhance overall customer satisfaction. The incorporation of new retail technologies, legal compliance, and data management solutions positioned Feidekai for sustainable growth and success in China's competitive market.
