Mannatech

Tailored China Cross-border eCommerce Solution for Health Supplement Industry

Category
Language
Region
B2CDevelopmentHostingUI/UX Design
Mandarin (Chinese)
China
Category:
B2CDevelopmentHostingUI/UX Design
Language:
Mandarin (Chinese)
Region:
China

Background

Mannatech, a US-based NASDAQ listed company renowned for its focus on improving and maintaining customer health worldwide, sought to enter the Chinese market. They required a swift and efficient solution to launch a cross-border online website and WeChat store.

Challenge

The primary challenge was to implement a localized strategy for China’s cross-border eCommerce market, adapting to the unique shopping habits of Chinese consumers. Additionally, the solution needed to allow for customizations and tailored features to meet local demands while ensuring full legal compliance and seamless integration with local ecosystems.

Service & Solution

We approached this project in three comprehensive phases, focusing on market entry, channel setup, and strategic marketing.

TMO successfully helped Mannatech launch Meitaichina, a legally compliant and locally optimized cross-border eCommerce platform. This included optimizing the shopping experience on WeChat and across desktop, mobile, and tablet devices. Mannatech was able to swiftly enter the Chinese market, offering a tailored and engaging eCommerce experience to local consumers, setting a strong foundation for future growth in the region.

Market Entry Strategy

      
  • China Cross-Border eCommerce Entry Consultancy: Conducted thorough market research to understand the competitive landscape, consumer preferences, and regulatory requirements in China. This enabled Mannatech to tailor their approach specifically for the Chinese market.
    •   
  • Legal Compliance, Licensing, & Selection of 3rd Party Integrations: Ensured all operations complied with Chinese regulations, including acquiring necessary licenses and selecting suitable third-party integrations.

Channel Setup

      
  • Integration with WeChat Ecosystem: Leveraged the ShopNow Cloud platform to help Mannatech establish its presence on key digital channels, including setting up an online website and a WeChat store.
    •   
  • Omni-channel Customer Experience: Ensured a seamless shopping experience across desktop, mobile, and tablet devices.
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  • Full PIPL Data Compliance & Private Cloud Data Hosting: Implemented robust data compliance measures and hosted data on a private cloud to ensure security and privacy.

Marketing & Strategy Services

      
  • UX Research & Strategy for China: Conducted extensive user interface and user experience research to create an engaging and user-friendly platform tailored to Chinese consumers.
    •   
  • Customer Engagement Strategies: Developed personalized email marketing campaigns and loyalty programs to enhance customer retention and drive repeat purchases.
    •   
  • Analytics & Reporting: Set up robust analytics to track user behavior, sales performance, and campaign effectiveness, enabling data-driven decision-making and continuous improvement.

Design Showcase Section
Desktop Showcase
Mobile Showcase

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