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The CoViD-19 pandemic of early 2020 resulted in reduced sales for many product categories in China, but as the pandemic eased, we saw a trend of consumers 'treating themselves' as stores reopened and life returned to normal. This trend was particularly evident in the makeup market, a product category that is especially well-suited to personal pampering, with a strong rebound reaching peak sales for the year in June.
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The publication of the new cosmetics management regulations also indicates the determination of Chinese government to create a healthy and sustainable industry. After the epidemic, we believe that the Chinese makeup industry will still maintain a gratifying growth rate, and the competition between brands will become fierce but increasingly transparent as well.
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And more!
Subscribe to our monthly data pack to download today!
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