LifeVantage

Taking an American Brand on a Chinese Market Localization Journey

Category
Language
Region
B2CCross-borderLocalization Strategy
Mandarin (Chinese)
China
Category:
B2CCross-borderLocalization Strategy
Language:
Mandarin (Chinese)
Region:
China

Background

LifeVantage Corporation, a publicly traded company on the NYSE, specializes in health and wellness through nutrigenomics. They offer a diverse range of products aimed at enhancing health.

Challenge

LifeVantage faced typical challenges such as customs, tax, and sales compliance. Additionally, they needed to provide an online shopping experience that meets the demands of the Chinese eCommerce ecosystem.

Service & Solution

TMO developed a comprehensive market entry and channel setup strategy for LifeVantage, ensuring a successful launch in China.

LifeVantage smoothly entered the Chinese market through a cross-border bonded eCommerce model that seamlessly integrated logistics, payment, and customs compliance, along with tailored digital solutions to offer a user-friendly shopping experience. The comprehensive strategy facilitated LifeVantage's successful market entry and positioned them for ongoing growth and success in China.

Market Entry Strategy

      
  • China Free Trade Zone Bonded Setup: Established a compliant and efficient business model leveraging the benefits of China's Free Trade Zones.
    •   
  • Legal Compliance Consultancy: Ensured full legal compliance, addressing all customs, tax, and regulatory requirements.
    •   
  • Cross-border Transactions, Incentive Scheme, & Licensing: Designed a robust framework for cross-border transactions, including incentive schemes and necessary licensing.

Channel Setup

      
  • Cross-border Strategy for China: Created a tailored strategy to optimize cross-border operations, integrating logistics, payment, and customs compliance.
    •   
  • Operational Business Support: Provided comprehensive support for company establishment, account applications, ICP filing, and other administrative tasks.

Marketing & Strategy Services

      
  • Brand Guide Localization: Adapted LifeVantage's brand guide to resonate with the Chinese market, ensuring cultural relevance and appeal.
    •   
  • Full WeChat Mini-program Ecosystem: Implemented a fully integrated WeChat Mini-program and web app, enhancing the customer journey and engagement.
    •   
  • Omni-channel Customer Experience: Delivered a seamless customer experience across all touchpoints, from online to offline interactions.
    •   
  • Private Cloud Data Hosting: Provided secure, private cloud data hosting to ensure data integrity and compliance with local regulations.

UI/UX Design

Designed user interfaces and experiences that align with the consumption habits and behavioral characteristics of Chinese consumers.

Social eCommerce

Leveraged the advantages of social eCommerce to expand user reach and drive conversions through targeted campaigns and promotions.

Design Showcase Section
Desktop Showcase
Mobile Showcase

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