Founded in 1995, BYHEALTH is a leading dietary supplement brand from China. In 2018, it acquired Life-Space Probiotics, Australia’s premier broad-spectrum probiotic brand. Life-Space operates on major eCommerce platforms in Southeast Asia and sought to track cross-border sales data to identify best-selling products and adapt to changing market trends in the healthcare and probiotics sectors.
The diverse and complex classification standards for healthcare products across Southeast Asian countries complicate the tracking and analysis of probiotics sales data. The relatively immature market classification for probiotics and scattered sales data further complicate organizing and understanding sales performance and the competitive landscape.
TMO Group provided comprehensive consultancy, data analysis, eCommerce strategy, and operational support, successfully supporting BYHEALTH in navigating the complex Southeast Asian market by providing detailed data analysis and strategic insights.
The customized data architecture and standardized classification enabled BYHEALTH to effectively track and analyze sales performance, while the visual reports and expert insights facilitated informed business decision-making and product development. This comprehensive approach helped BYHEALTH stay ahead of market trends and enhance its competitive position in the healthcare and probiotics sectors in Southeast Asia.
