Food & Beverage (Southeast Asia Outlook October 2024)

In this free Outlook, we analyzed the food & beverage market in Southeast Asia. We used sales data from almost one million SKUs of food & beverage products sold in Southeast Asia's most popular marketplaces, Shopee and Lazada.

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  • Market overview for Southeast Asian 6 countries (Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and Singapore)
  • A detailed analysis of three different segments (food, beverages & beer, dairy)
  • Price ranges, that generate most of the revenue, by country
  • List of leading brands (with their market share) in each market segment
  • List of popular products in each market segment
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In the beverage & beer and dairy segments, international brands demonstrated a strong competitive edge. In the beverage & beer segment, Nestle from Switzerland, along with Coca-Cola and Starbucksand from the USA showed strong online sales performance. In the dairy segment, Ensure from the USA was the best-selling brand. 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From preliminary eCommerce scans that inform your market entry strategy, to monthly data checks, and long-term monitoring, we offer custom data collection and analysis to help identify your industry's market structure, pricing, top competitors, trends, and more. To learn more, navigate to our "Data Service" page in the main menu or contact us to discuss your data needs. ) [banner_title] => Array ( [0] => Need specific data for your business? ) [_banner_title] => Array ( [0] => field_6650573688572 ) [button_text] => Array ( [0] => Customize your report ) [_button_text] => Array ( [0] => field_6650576288573 ) [_wp_old_slug] => Array ( [0] => sports-and-outdoor-southeast-asia-outlook-september ) [_yoast_wpseo_title] => Array ( [0] => Food and Beverage (Southeast Asia Outlook October 2024) %%sep%% %%sitename%% ) )

What Will You Find...

  • Market overview for Southeast Asian 6 countries (Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and Singapore)
  • A detailed analysis of three different segments (food, beverages & beer, dairy)
  • Price ranges, that generate most of the revenue, by country
  • List of leading brands (with their market share) in each market segment
  • List of popular products in each market segment

This Outlook is based on June 2024 data.

Highlights

This month we focus on the food and beverage industry. This industry includes a variety of common categories such as snacks and sweets, food staples & cooking ingredients, beverages, tea, coffee, milk, and more. We collected this data from Southeast Asia's two leading eCommerce platforms: Shopee and Lazada. We used almost one million SKUs of food & beverage on these two platforms that had at least one sale during June 2024.

In June 2024, Indonesia was the largest online food and beverage market among Southeast Asia’s, followed by Vietnam and Thailand.

Indonesia held the largest online market share in the food segment, while Vietnam was the largest market for beverages & beer and dairy.

In terms of brands, there is intense competition between local and international brands in the food market. In the beverage & beer and dairy segments, international brands demonstrated a strong competitive edge. In the beverage & beer segment, Nestle from Switzerland, along with Coca-Cola and Starbucksand from the USA showed strong online sales performance. In the dairy segment, Ensure from the USA was the best-selling brand.

For detailed market trend and brand sales performance in different segments, please feel free to download the outlook.

sea-food-and-beverage-market-share
sea-food-market-share

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Questions & Answers

Which payment methods are currently available to purchase a resource?

At the moment we only support credit card payments. However, in the near future this will be expanded to include other popular methods such as WeChat Pay and Alipay.

What should I do if I have not received my email or my payment failed?

If you encounter any problems throughout the ordering process, get in touch with us. You can reach us through our online customer service. Alternatively, you can send an email to info@tmogroup.asia or give us a call at +86 (0)21 617 00 396.

If my payment was successful, can I receive an invoice?

TMO Group can provide an invoice for purchase of the guides. If you need an invoice, please send a request by email to info@tmogroup.asia with the detailed company information for the invoice and the payment receipt. Once we receive, we can issue the digital invoice and send it to you via e-mail within 10 working days.

I need specific data about my industry, do you offer customized reports?

Yes! From preliminary eCommerce scans that inform your market entry strategy, to monthly data checks, and long-term monitoring, we offer custom data collection and analysis to help identify your industry's market structure, pricing, top competitors, trends, and more. To learn more, navigate to our "Data Service" page in the main menu or contact us to discuss your data needs.
Can’t find the answer here? Contact us for support.

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