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            [0] => In this free Outlook, we analyzed the electronic & accessories market in Southeast Asia. We used sales data from almost 1.2 million SKUs of electronic & accessories products sold in Southeast Asia's most popular marketplaces, Shopee and Lazada.
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Market overview for Southeast Asian 6 countries (Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and Singapore)
 	
A detailed analysis of three different segments (mobile phones & tablets, computer & accessories, smart devices)
 	
Price ranges that generate most of the revenue by country
 	
List of leading brands (with their market share) in each market segment
 	
List of popular products in each market segment

This Outlook is based on June 2024 data.
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            [0] => This month we focus on the electronics and accessories industry. We selected three popular categories: mobile phones & tablets, computer & accessories and smart devices. We collected this data from Southeast Asia's two leading eCommerce platforms: Shopee and Lazada. We used almost 1.2 million SKUs of electronics and accessories on these two platforms that had at least one sale during June 2024.

In June 2024, Thailand was the largest online electronic and accessories market among Southeast Asia’s, followed by Vietnam and the Philippines. 

Thailand held the largest online market share in the mobile phone / tablet and computer & accessories segments, while Vietnam was the largest market for smart devices.

In the mobile phone and tablet sector, brands from the United States, China, and South Korea demonstrated strong competitiveness, with Apple maintaining its dominant market position. In the computer & accessories sector, Chinese, American, and Japanese brands are the most favored by Southeast Asian consumers. Japanese printer brands like Canon and Epson are particularly popular in Indonesia, Thailand, and the Philippines. American laptop / computer brands such as Apple and HP performed well in Indonesia, Malaysia, Singapore, and Thailand. In the smart devices category, alongside market leaders such as Apple and Garmin, brands like Fitbit and Oculus were also sold well in Southeast Asia.

For detailed market trend and brand sales performance in different segments, please feel free to download the outlook.
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            [0] => If you encounter any problems throughout the ordering process, get in touch with us. You can reach us through our online customer service. Alternatively, you can send an email to info@tmogroup.asia or give us a call at +86 (0)21 617 00 396.
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