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            [0] => Home Appliances (Southeast Asia Outlook October 2024) 
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            [0] => In this free Outlook, we analyzed the home appliances market in Southeast Asia. We used sales data from almost 380,000 SKUs of home appliances products sold in Southeast Asia's most popular marketplaces, Shopee and Lazada.
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Market size of nine major home appliance categories: Vacuum cleaners; Rice cookers, air fryers, and food processors; Fans; Juicers, blenders, and soy milk makers; Air treatment; Air conditioners; Refrigerators; Irons; Washing machines
 	
List of leading brands (with their market share) in each market segment
 	
List of leading brands in each subcategory across six southeast asian countries (Indonesia, Malaysia, Thailand, Philippines, Vietnam, and Singapore)
 	
Price ranges that generate most of the revenue by country
 	
List of popular products in each market segment

This Outlook is based on October 2024 data.
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            [0] => This month we focus on the home appliances industry. We selected nine popular categories: Vacuum Cleaner; Rice Cookers, Air Fryers and Food Processors; Fans; Juicers, Blenders & Soya Bean Machines; Air Treatment; Air Conditioners; Refrigerators; Irons; Washing Machines. We collected this data from Southeast Asia's two leading eCommerce platforms: Shopee and Lazada. We used almost 380,000 SKUs of home appliances on these two platforms that had at least one sale during October 2024.

Vacuum cleaners were the largest online subcategory in Southeast Asia's home appliance market, accounting for approximately 26.7% of the total market share. European brands, such as Electrolux, Dyson, and Philips, performed strongly in the traditional and handheld vacuum cleaner segments. Meanwhile, Chinese brands dominated the robotic vacuum cleaner market, winning substantial consumer support with their efficient and smart features. 

Rice cookers, air fryers, and food processors were the second-largest subcategory in Southeast Asia's home appliance market, holding around 12.9% of the market share. In this segment, Japanese, Korean, European, and local Southeast Asian brands demonstrated strong competitiveness. Renowned international brands, including the Netherlands' Philips, Japan's Sharp, France's Tefal, and Germany's Gaabor, have achieved good sales performance.

For detailed market trend and brand sales performance in different segments, please feel free to download the outlook.
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