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            [0] => This outlook by TMO Group was presented at the "2024 Women's Nutrition Food Trend Insights Conference," organized by Foodmate and Shanghai Bohua International Exhibition Co., Ltd. This report analyzed data from Shopee and Lazada and focused on beauty supplements market in Southeast Asia. 
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Market overview for Southeast Asian 6 countries (Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and Singapore)
 	
A detailed analysis of three different segments (include collagen-based supplements, whitening supplements, antioxidants supplements)
 	
Market trend of different countries
 	
Price ranges, that generate most of the revenue, by country
 	
List of leading brands (with their market share) in each market segment
 	
List of popular products in each market segment
 	
TikTok market overview

This Outlook is based on April 2024 data.
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            [0] => In April 2024, beauty supplements' total sales revenue in Southeast Asia on Shopee and Lazada reached approximately $110 million, marking a significant year-over-year increase of 42%. The Philippines and Thailand exhibited particularly strong demand, while Malaysia, despite having a smaller market size, showed notable growth potential.

Consumer preferences for beauty supplements vary by country. In the Philippines, collagen and whitening supplements are especially popular, while antioxidant supplements have a higher demand in Thailand.

In terms of brand performance, local Southeast Asian brands are highly competitive. Thai brand Dr. PONG emerged as the top brand in this market, while Japan's DHC and Singapore's KINOHIMITSU hold the second and third positions, respectively. However, the rapid ascent of new brands is noteworthy. For instance, German brand ELASTEN has gained a significant share of the Vietnamese market through its technical expertise and scientific formulations. Emerging Southeast Asian brands like Wink White and Kitsui also performed well in the whitening supplements market. This swift rise of new brands may underscore Southeast Asia's potential as a prime market for beauty supplements.

For detailed market trend and brand sales performance in different countries, please feel free to download the outlook.
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