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- Breakdowns on the major market segments: specifically makeup and skincare
- Details on the best-performing sales channels: from offline to online, both domestic and cross-border
- Observations on the market's changing landscape: our look at the latest trends, what interests Chinese consumers, and how the market may develop in 2020 and beyond
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- An overview of the main models for cross-border imports and sales: looking at the primary ways companies use to sell their products to Chinese consumers from overseas
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- Details on the best-performing sales channels: from offline to online, both domestic and cross-border
- Observations on the market's changing landscape: our look at the latest trends, what interests Chinese consumers, and how the market may develop in 2020 and beyond
- A look at the competitive environment: examining brand dominance in different parts of the market and how some brands have tackled market entry
- An overview of the main models for cross-border imports and sales: looking at the primary ways companies use to sell their products to Chinese consumers from overseas
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