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- 2021 market overview: annual sales revenue and volume, average number of online stores, brands and SKUs; monthly sales trends from 2020 to 2021 and the comparison of sales on Double Eleven in the two years
- Top 10 sub-categories: Alibaba platforms’ top 10 third-tiered sub-categories in terms of annual sales revenue together with the detailed analysis, including: monthly sales trend, product main active ingredients, consumer needs and reviews of hot products
- Product price distribution: The distribution of product sales in each price range and the composition of sales by quarter in each price range
- Product analysis: analysis of best-selling products throughout the year (regulars of the monthly top-selling product list) and dark horse products (products with particularly prominent sales in certain months)
- Popular products features: country of origin, product form, product nutrients and benefits
- Hot search keywords: the most frequently searched keywords related to overseas health supplements by consumers in 2021 (sorted by annual average hot search index)
- Top 10 cross-border stores and brands: Top 10 stores in annual sales revenue and their analysis; Top 10 brands in annual sales revenue and the proportion of sales of their overseas flagship stores
If you want to learn the detailed information of specific sub-categories and products, please come to download our
2021 China Health Supplements Data Packs!
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Compared with monthly data packs, the annual report has the following differences:
- REPORT PURPOSE: This annual report is a compilation and content summary of our 12 monthly data packs in 2021, which covers a detailed analysis of the 10 best-selling sub-categories including beauty supplements, probiotics and multivitamins, as well as the sales performance of top brands such as Swisse, Move Free and Fancl. It aims to help relevant practitioners understand the latest market trends and provide product selection references for brands that intend to enter the market.
- REPORT DATA: The time dimension covers the whole year of 2021, while other data dimensions are basically the same as the monthly data pack; the data granularity is coarser and the content is more high-level and conclusive.
- REPORT FORMAT: In addition to data and charts, more analysis ( e.g. product analysis, search keywords analysis) and market insights have been added.
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Compared with monthly data packs, the annual report has the following differences:
- REPORT PURPOSE: This annual report is a compilation and content summary of our 12 monthly data packs in 2021, which covers a detailed analysis of the 10 best-selling sub-categories including beauty supplements, probiotics and multivitamins, as well as the sales performance of top brands such as Swisse, Move Free and Fancl. It aims to help relevant practitioners understand the latest market trends and provide product selection references for brands that intend to enter the market.
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- REPORT FORMAT: In addition to data and charts, more analysis ( e.g. product analysis, search keywords analysis) and market insights have been added.
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- Product price distribution: The distribution of product sales in each price range and the composition of sales by quarter in each price range
- Product analysis: analysis of best-selling products throughout the year (regulars of the monthly top-selling product list) and dark horse products (products with particularly prominent sales in certain months)
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- Hot search keywords: the most frequently searched keywords related to overseas health supplements by consumers in 2021 (sorted by annual average hot search index)
- Top 10 cross-border stores and brands: Top 10 stores in annual sales revenue and their analysis; Top 10 brands in annual sales revenue and the proportion of sales of their overseas flagship stores
If you want to learn the detailed information of specific sub-categories and products, please come to download our
2021 China Health Supplements Data Packs!
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In addition to the annual report and the monthly data packs, we also put together a comprehensive guide to the health supplements industry in China, updated annually and available absolutely free right here.
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[_edd_download_limit_override_37055] => Array
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[download_description_4_image_row_2_gallery] => Array
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