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While quality and reputation remain strengths for overseas brands, in certain segments of the market Chinese brands startt o take the lead. International brands are having to learn from the trend-setting local counterparts in order to stay competitive, and in order to prepare for possible similar developments back home.
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- Market size and potential: including information from up-to-date sources, research agencies, and first-hand research on leading platforms such as Alibaba's Taobao
- Breakdowns on the major market segments: specifically makeup and skincare
- A look at the competitive environment: examining brand dominance in different parts of the market and how some brands have tackled market entry
- Use of social media for promotion of meal replacement products: Overview of lead players' broad-strokes strategies and choices when it comes to building a customer base.
This report will be updated annually.
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- Breakdowns on the major market segments: specifically makeup and skincare
- A look at the competitive environment: examining brand dominance in different parts of the market and how some brands have tackled market entry
- Use of social media for promotion of meal replacement products: Overview of lead players' broad-strokes strategies and choices when it comes to building a customer base.
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