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            [0] => This report was shared by TMO Group at the "2024 Functional Food Industry Conference" organized by Foodmate. This report analyzed data from Shopee and Lazada and focused on health supplements market in Southeast Asia.

 
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            [0] => In this report, you will gain insights into the eCommerce market for health supplements in Southeast Asia, including:

 	
Market overview for Southeast Asian 6 countries (Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and Singapore)
 	
A detailed analysis of five different segments (nutrition supplements, beauty supplements, general health supplements, specialty supplements, and herbal supplements)
 	
List of leading brands (with their market share) in each market segment
 	
List of popular products in each market segment
 	
Hot ingredients of health supplements

This report is based on January - July 2024 data.
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            [0] => From January to July 2024, the total sales revenue of health supplements in Southeast Asia on Shopee and Lazada reached approximately $730 million, marking a year-on-year growth of about 49%. Vietnam held the largest market share at approximately 30.7%, Thailand followed with a share of 22.9%.

Regarding categories, nutrition supplements (such as weight management supplements, sports supplements, and probiotics) held the largest market share on Shopee and Lazada, followed by beauty supplements (including collagen-based, antioxidants, and anti-hair loss supplements).

In terms of brands, Australian brands Blackmores and Swisse, along with U.S. brand Optimum Nutrition, have demonstrated outstanding online sales performance.

For detailed market trend and brand sales performance in different segments, please feel free to download the outlook.
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