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            [0] => Sports & Outdoor (Southeast Asia Outlook September 2024)
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            [0] => In this free Outlook, we analyzed the sports & outdoor market in Southeast Asia. We used sales data from almost 980 thousand SKUs of sports & outdoor products sold in Southeast Asia's most popular marketplaces, Shopee and Lazada.
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Market overview for Southeast Asian 6 countries (Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and Singapore)
 	
A detailed analysis of five different segments (include sports & outdoor equipment like camping tents, bicycles, fitness equipment, sports apparel, sports shoes, sports & outdoor accessories like sleeping bags, camping lights, sports wristbands, resistance bands, knee pads)
 	
Price ranges, that generate most of the revenue, by country
 	
List of leading brands (with their market share) in each market segment
 	
List of popular products in each market segment

This Outlook is based on June 2024 data.
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            [0] => The Southeast Asian sports & outdoor market has been experiencing rapid growth in recent years. Data shows it is expected to continue sustained growth at a compound annual growth rate (CAGR) of 4.40% between 2024 and 2032. According to Statista, the growth rate of the fitness market in Southeast Asia will also grow considerably, at an estimated 9.71% between 2022 and 2027. As people become more health-conscious and active, this momentum is expected to continue, offering even more growth opportunities in the future. With fitness and wellness trends on the rise, this market is poised for further expansion. 

In June 2024, the largest market in terms of total sales revenue of sports & outdoor products on Shopee and Lazada was Vietnam, followed by the Philippines.

In terms of subcategories, sports & outdoor equipment (such as camping tents, bicycles and treadmills) was the most profitable segment in Southeast Asia. This category had the highest market share across all six countries. In addition, consumers in Indonesia and Thailand have shown strong interest in sports apparel and sports shoes. In the Philippines, sports & outdoor accessories like backpacks, knee pads, sports wristbands, and fitness balls gained significant popularity.

Regarding brands, well-known Western brands like Adidas, Nike, and Puma hold a strong competitive edge in the sports & outdoor market. German brand Adidas accounted for the highest market share, followed by Nike from the USA and Didooglt from Vietnam in second and third place, respectively. Although the market is relatively fragmented with a low concentration of dominant players, this may present a great opportunity for new brands to enter and develop their business.

For detailed market trend and brand sales performance in different countries, please feel free to download the outlook.
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