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Southeast Asia is a rapidly developing region, especially after rounds of epidemic, Thailand’s eCommerce market has undergone many changes. In this update, we have comprehensively updated the data and insights in the 2022 edition, in order to give you a more complete understanding of the latest Thailand eCommerce market.
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- Chapter content: Verified and adjusted the specific information such as the entry process, cost and logistics of the three major eCommerce platforms in Thailand. In addition, we updated the relevant content of Thailand’s mainstream payment gateways.
Thailand is a Southeast Asian country with considerable potential and that is looking increasingly attractive to foreign investors. With eCommerce set to expand over the next few years, the opportunity to get in on the ground floor before other global competitors is considerable – but due to the fact that this market has yet to mature, there exist challenges in adopting this strategy. We therefore put together this in-depth Localization Guide with the aim of providing a comprehensive look at how overseas companies can successfully enter the market and establish a flourishing business there.
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- Online Sales Channels: What are the main ways to sell online in Thailand? What platforms exist for brands to help them sell their products in the country?
- Entry Strategy: What methods of market entry are available to foreign brands? How do you set up a company in Thailand?
- Distribution and Logistics: What standard of delivery infrastructure are Thai consumers accustomed to? What options are available to foreign brands to ship their goods in and around the country?
- Customs and Taxation: What processes are involved in bringing goods into the country? What taxes are foreign sellers subject to in each entry strategy?
- Consumer Behavior: What are consumers in Thailand like? What products do they like, how do they like to shop?
- Mobile and Social Media: How do mobile phones integrate into modern Thai life and eCommerce? How deeply has social media penetrated Thai society?
- Marketing: What is the digital marketing landscape like in Thailand? What buying holidays and marketing methods can help your brand succeed?
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New in this version:
- Data section: The basic data of the country and eCommerce data in the guide have been comprehensively updated.
- Chapter content: Verified and adjusted the specific information such as the entry process, cost and logistics of the three major eCommerce platforms in Thailand. In addition, we updated the relevant content of Thailand's mainstream payment gateways.
Thailand is a Southeast Asian country with considerable potential and that is looking increasingly attractive to foreign investors. With eCommerce set to expand over the next few years, the opportunity to get in on the ground floor before other global competitors is considerable - but due to the fact that this market has yet to mature, there exist challenges in adopting this strategy. We therefore put together this in-depth Localization Guide with the aim of providing a comprehensive look at how overseas companies can successfully enter the market and establish a flourishing business there.
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Designed to be a one-stop guide for foreign entities establishing an eCommerce presence in Thailand, the guide covers:
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- Online Sales Channels: What are the main ways to sell online in Thailand? What platforms exist for brands to help them sell their products in the country?
- Entry Strategy: What methods of market entry are available to foreign brands? How do you set up a company in Thailand?
- Distribution and Logistics: What standard of delivery infrastructure are Thai consumers accustomed to? What options are available to foreign brands to ship their goods in and around the country?
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- Consumer Behavior: What are consumers in Thailand like? What products do they like, how do they like to shop?
- Mobile and Social Media: How do mobile phones integrate into modern Thai life and eCommerce? How deeply has social media penetrated Thai society?
- Marketing: What is the digital marketing landscape like in Thailand? What buying holidays and marketing methods can help your brand succeed?
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The guides are based on our aggregated 20+ years of experience and composed by our dedicated team of eCommerce market researchers. This all-inclusive complementary series of guides will help you find your way through the eCommerce jungle. Be sure to check out our complete series of guides which cover: (A) eCommerce Market Localization, (B) eCommerce Store Localization and (C) eCommerce Legal Localization.
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Q1: How can I get a copy of this eCommerce Market Localisation Guide?
A1: Just click on the ‘download now’ button and fill out your business details on the next page. You can then pay directly via PayPal. Once your payment is confirmed, we will send you a dedicated download link for your copy of the guide in PDF format.
Q2: What is the difference between the starter’s guide and the in-depth guide?
A2: All our guides are based on TMO Group’s aggregated 20+ years of experience and composed by our dedicated team of eCommerce market researchers. However, the in-depth guide offers many more insights and detailed information than the starter’s guide.
Q3: Which payment methods are currently available to purchase a resource?
A3: At the moment we only support credit card payments. However, in the near future this will be expanded to include other popular methods such as WeChat Pay and Alipay.
Q4: What should I do if I have not received my email or my payment failed?
A4: If you encounter any problems throughout the ordering process, get in touch with us. You can reach us through our online customer service. Alternatively, you can send an email to info@tmogroup.asia or give us a call at +86 (0)21 617 00 396.
Q5: If my payment was successful, can I receive an invoice?
A5: TMO Group can provide an invoice for purchase of the guides. If you need an invoice, please send a request by email to info@tmogroup.asia with the detailed company information for the invoice and the payment receipt. Once we receive, we can issue the digital invoice and sed it to you via e-mail within 10 working days.
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