While B2B eCommerce faces higher barriers to entry, taking a long time to accumulate information and layout channels. While B2C eCommerce has been at the forefront of digital innovation for years, the B2B sector is now catching up, with businesses seeking more efficient ways to connect with partners, distributors, and enterprise clients. From industrial giants to technology leaders, many top brands have invested heavily in independent B2B eCommerce websites to build stronger global presences, improve customer experiences, and increase operational efficiency.

Unlike B2C, B2B eCommerce faces unique challenges: complex product catalogs, multi-tiered pricing, regulatory compliance, and the need for personalized customer experiences. As a result, brands like Haier, Huawei, DJI, Hikvision, BYD, and Schneider Electric have developed sophisticated independent B2B sites to tackle these challenges head-on and gain a competitive edge in international markets.

This article explores six global B2B brands that have successfully launched independent websites. Each example highlights key features, design strategies, and business impacts, providing practical insights for companies considering B2B eCommerce expansion. Whether you’re in industrial manufacturing, technology, or energy solutions, these case studies can help guide your strategy and inspire your next steps toward building a powerful B2B eCommerce platform.

TMO provides B2B brands expanding into international markets with Global eCommerce Solutions, from custom development to design localization as well as system integration.

1. Haier Biomedical: Brand Website for Medical Equipment sub-brand

Haier Biomedical, a sub-brand of Haier, has established itself as a leader in providing medical equipment solutions globally. Recognizing the need for an independent B2B platform to cater to corporate customers across various regions, Haier launched a dedicated website that reflects its industrial expertise and commitment to innovation.

Haier relies on independent websites to demonstrate the powerful capabilities of various industrial solutions with multi region websites as part of its globalization strategy. Haier's B2B solutions for global customers cover industrial Internet (COSMOPlat), Biological Medicine (Haier Biomedical), New Energy (NAHUI) and other fields.

Key Features:

• Comprehensive Product Classification and Multi-Dimensional Screening Haier Biomedical's website allows users to filter products based on multiple criteria, such as type, function, and intended application. This ensures enterprise clients can quickly locate the equipment they need, streamlining procurement processes.
• Solution-Focused Content Presentation The platform goes beyond mere product listings by presenting customized solutions tailored to industries such as healthcare, biotechnology, and pharmaceuticals. Each solution is paired with real-world application scenarios to help users understand the practical benefits.
• Quick Inquiry Tool To facilitate faster communication, the site includes a quick inquiry feature that allows customers to submit product-specific inquiries online. This significantly reduces the response time for pricing and solution recommendations.
• Regulatory Compliance and Certification Transparency Given the strict regulatory landscape in the medical industry, Haier prominently displays product certifications and compliance information, including GMP and CFDA standards. This builds trust with potential buyers concerned about adherence to industry regulations.
• Customer Support and Resource Center The website offers a dedicated section for technical documents, online consultation, and training materials. By providing easy access to these resources, Haier enhances the post-purchase experience and fosters long-term customer relationships.

Impact of core functions on business and model :

Haier Biomedical's independent B2B platform has significantly improved its ability to serve global customers by offering an intuitive, solution-driven experience. The multi-dimensional product screening and quick inquiry features have streamlined procurement for buyers, while the focus on compliance and customer support has strengthened trust in the brand.

Design highlights and brand building:

• Consistent Visual Theme: The website employs Haier's signature blue and white color palette, reinforcing brand recognition and conveying a sense of technological reliability.
• Solution-Oriented Navigation: Clearly defined navigation paths guide users toward products, industry solutions, and technological innovations, making it easier for various stakeholders to find relevant information.
• Detailed Product Information: High-quality images, videos, and detailed specifications help potential buyers make informed decisions, improving the likelihood of conversions.

By addressing the specific needs of the medical equipment industry and emphasizing regulatory compliance, Haier Biomedical has successfully positioned itself as a trusted partner in the global B2B eCommerce space.

2. Huawei Enterprise: Global Site for ICT Solutions

Huawei Enterprise, a world-leading provider of information and communication technology (ICT) solutions, has established a robust B2B platform designed to serve enterprise customers globally. By leveraging its expertise in network solutions, cloud services, and intelligent collaboration tools, Huawei’s independent B2B website addresses the complex needs of large-scale enterprises.

Key Features:

• Detailed Product Information with Intelligent Recommendations Huawei’s B2B site offers extensive product information accompanied by an intelligent recommendation system. Customers can input specific parameters, and the system will suggest the most suitable products or solutions, simplifying the often complex procurement process.
• Quotation Request Functionality The platform includes a “Request for Quote” (RFQ) feature, enabling users to quickly obtain pricing and further details. This streamlines the purchasing process and reduces response time for enterprise buyers.
• Rich Multimedia Content Huawei enhances user engagement by offering technical white papers, demonstration videos, and customer success stories. These resources not only showcase the brand’s technological strengths but also build credibility among potential clients.
• Integrated Support with an Intelligent Chatbot The website integrates a sophisticated chatbot capable of providing real-time assistance, answering technical queries, and guiding users to relevant documentation. This feature improves the overall user experience and reduces reliance on human support.

Impact of core functions on business and model :

By offering intelligent product recommendations, real-time quotation tools, and rich multimedia resources, Huawei’s B2B platform has significantly reduced the complexity of enterprise procurement. The inclusion of an intelligent chatbot has further enhanced customer support, leading to faster resolution times and increased buyer satisfaction.

Design highlights and brand building:

• Modular Information Layout: Huawei’s website uses a modular layout to present product information in a structured, easily digestible format. Users can quickly navigate through product highlights, technical specifications, and related resources.
• Dynamic Data Visualization: The site employs interactive charts and graphs to display product performance and solution outcomes, helping customers understand the value and impact of Huawei’s offerings.
• Immersive Visual Effects: Subtle animations and micro-interactions enhance user engagement without overwhelming the browsing experience, reinforcing Huawei’s image as a cutting-edge technology provider.

Looking to implement these customized features for your eCommerce? TMO specializes in building Custom B2B Solutions using frameworks such as Magento Open Source or Shopify Plus.

Through its comprehensive approach to ICT solutions, Huawei Enterprise has created a powerful B2B eCommerce platform that not only addresses the complex needs of large enterprises but also positions the brand as a leader in digital transformation.

3. DJI Enterprise: Global Drone Solutions and Imaging Technology

DJI Enterprise, a leader in drone technology and imaging solutions, has developed a highly specialized B2B platform aimed at meeting the unique demands of industries such as agriculture, construction, and public safety. By offering tailored solutions and fostering an ecosystem for enterprise users, DJI’s independent B2B site has become a critical component of its global strategy.

Key Features:

• Multi-Dimensional Product Classification DJI’s website allows enterprise users to filter and search products based on various criteria, including industry application, function, and product type. This feature simplifies the selection process for businesses with specific operational requirements.
• Quick Request for Quote and Demo To streamline the buying process, the platform offers a quick RFQ feature and demo request option. This ensures that potential clients can promptly receive detailed pricing and product demonstrations.
• Technical Resource Center The site features a comprehensive resource center, including SDK toolkits, development documentation, and a technical forum to support secondary development and customization. This strengthens DJI’s position as a trusted partner for enterprise innovation.
• Online Training and Compliance Assurance DJI’s platform includes an online training section, providing instructional videos on drone operation and industry-specific applications. Additionally, the Trust Center highlights DJI’s adherence to industry regulations and data privacy standards, which is critical for clients in regulated sectors.

Impact of core functions on business and model :

DJI’s B2B website has significantly improved user engagement and shortened the procurement cycle by offering intuitive navigation, technical support, and comprehensive product resources. The quick RFQ and demo features have accelerated decision-making for enterprise clients, while the training and compliance sections have enhanced brand trust.

Design highlights and brand building:

• Immersive Product Displays: The platform utilizes high-quality images, 3D models, and interactive videos to showcase product capabilities. This approach helps potential buyers better understand product performance and suitability for their needs.
• Scenario-Based Solution Presentation: By highlighting real-world applications in various industries, DJI effectively communicates the value and versatility of its products.
• Minimalist and Intuitive Navigation: A clean, minimalist design ensures that users can quickly find relevant information, while intuitive navigation paths enhance the overall user experience.

Through its focus on tailored solutions, advanced technical resources, and industry compliance, DJI Enterprise has created a robust B2B platform that meets the complex needs of its global clients, positioning itself as a leader in drone technology for enterprise applications.

4. Hikvision Global: AIoT and Camera Systems

Established in Hangzhou, China in 2001, Hikvision has developed an advanced B2B platform aimed at supporting a diverse range of enterprise customers. With operations spanning over 100 countries, Hikvision’s independent B2B website focuses on providing localized content, advanced product search tools, and real-time customer support.

Key Features:

• Multi-Language and Multi-Site Support Hikvision’s platform offers sites in more than 30 countries, each tailored with local language options and region-specific content. This approach ensures that enterprise customers across various markets receive relevant information and a seamless browsing experience.
• Advanced Product Comparison Tools The website includes a detailed product comparison feature, enabling users to compare up to four products simultaneously. This helps buyers make informed decisions by reviewing specifications side by side.
• Live Broadcast and Resource Center Hikvision leverages live broadcasts to showcase product launches and webinars. The resource center offers user manuals, installation guides, and software updates, ensuring customers have access to the necessary technical documentation.
• Online Customer Support and Quick Inquiry The platform features an integrated online support system where users can get real-time assistance. Additionally, the quick inquiry tool allows potential buyers to request quotes and connect with sales representatives easily.

Impact of core functions on business and model :

By offering localized multi-language support, advanced product comparison tools, and real-time customer service, Hikvision has significantly enhanced its ability to serve diverse markets. The live broadcast feature and extensive resource center have further strengthened customer engagement and trust, contributing to Hikvision’s sustained growth in the global security solutions market.

Design highlights and brand building:

• Highly Interactive 3D Displays: Hikvision’s website employs interactive 3D elements to showcase AIoT solutions. This not only enhances user engagement but also underscores Hikvision’s commitment to technological innovation.
• Scenario-Based Product Presentation: The site highlights real-world applications in smart cities, public safety, and industrial settings, helping users understand the practical benefits of Hikvision’s offerings.
• Localized Content Strategy: By tailoring content for different regions, Hikvision ensures that its messaging resonates with local audiences, reinforcing its position as a trusted global provider.

Through its focus on localized content, interactive features, and robust customer support, Hikvision has built a powerful B2B platform that caters to the complex needs of global enterprises while enhancing its leadership in AIoT and security solutions.

5. BYD Enterprise: Motors and Energy Storage Solutions

BYD, a global leader in electric vehicles (EVs) and energy storage solutions, has developed an independent B2B platform to support its international business expansion. With a focus on clean energy and sustainable transportation, BYD’s website offers a comprehensive product ecosystem for enterprise customers.

Key Features:

• Comprehensive Product Ecosystem Display The platform presents BYD’s diverse range of products, including electric buses, commercial vehicles, and energy storage solutions. Interactive product displays and high-quality visuals allow users to explore product features in detail.
• Cost Savings Calculator To help enterprise clients evaluate the financial benefits of switching to electric vehicles, BYD’s website includes a cost savings calculator. Users can input parameters such as fuel costs and mileage to compare traditional vehicles with BYD’s electric options.
• Distributor Network Locator The website integrates a global distributor network locator, enabling potential customers to quickly find local suppliers and submit purchasing inquiries.
• Immersive Interactive Experience BYD enhances user engagement through interactive elements, such as 3D product views and virtual test drives. These features provide a hands-on experience, helping customers better understand BYD’s product offerings.

Impact of core functions on business and model :

BYD’s B2B platform has played a pivotal role in driving its global expansion by offering a seamless experience for enterprise customers. The cost savings calculator and distributor network locator have streamlined the decision-making process, while the immersive product displays have strengthened customer interest and trust.

Design highlights and brand building:

• Clean and Futuristic Visual Design: The platform uses a clean layout with high-contrast colors and large visuals, reflecting BYD’s commitment to innovation and sustainability.
• Localized Content Strategy: BYD customizes its content for different regions, highlighting relevant benefits such as environmental impact and energy efficiency.
• Interactive Product Presentation: Through 3D views and virtual experiences, the website provides an engaging and informative browsing experience, reinforcing BYD’s position as a global leader in clean energy solutions.

By focusing on sustainable transportation and energy solutions, BYD has successfully built a B2B platform that supports its mission of creating a greener future. Its emphasis on interactive features and localized content has helped strengthen its brand image and drive international business growth.

6. Schneider Electric: Industrial Manufacturing Solutions

Schneider Electric, a global leader in energy management and automation, has developed a feature-rich B2B platform to meet the diverse needs of enterprise customers. Operating in more than 100 countries, Schneider Electric focuses on providing scalable, industry-specific solutions that support digital transformation.

Key Features:

• Multi-Language and Real-Time Inventory Support Schneider Electric’s platform supports multiple languages and real-time inventory synchronization. Enterprise customers can easily check product availability and plan their purchases accordingly.
• Product Screening and Configurator Tools The website features advanced product screening tools and configurators that enable users to find compatible products and accessories quickly. This functionality is particularly useful for complex industrial solutions.
• Online Quote and Tiered Pricing System The B2B site includes an online RFQ feature and tiered pricing system, allowing customers to request quotes and receive volume-based pricing options. This streamlines procurement and improves transparency in pricing.
• Comprehensive Technical Support Schneider Electric offers an extensive resource center with technical documentation, software updates, and online support. The 24/7 customer service ensures that enterprise clients receive assistance at any stage of the procurement process.

Impact of core functions on business and model :

By integrating real-time inventory management, advanced configurators, and responsive customer support, Schneider Electric has enhanced its ability to serve complex industrial clients. The tiered pricing and RFQ features have simplified large-scale procurement, leading to increased customer satisfaction and loyalty.

Design highlights and brand building:

Schneider Electric has strengthened its global leadership in sustainable development by emphasizing its brand value of energy saving and innovation and showcasing customer success stories.

• Sustainability-Focused Messaging: The platform highlights Schneider Electric’s commitment to sustainability through case studies, certifications, and eco-friendly product lines.
• Localized Content Customization: The site customizes its content for different regions, addressing local regulations and industry standards.
• Interactive Solution Showcases: Using high-definition visuals and interactive elements, the platform showcases Schneider Electric’s solutions in real-world scenarios, enhancing user understanding and engagement.

With its focus on industrial innovation and digital transformation, Schneider Electric’s B2B platform effectively caters to the evolving needs of enterprise clients. The combination of advanced tools, comprehensive support, and localized content has positioned Schneider Electric as a trusted partner in energy management and automation solutions.

B2B Development: Magento vs. Shopify Plus Features

Magento (Adobe Commerce):

Adobe Commerce and Magento Open Source are known for their flexibility and support for advanced customization and integration. This makes them more valuable for businesses with complex, multi-tiered pricing needs. Some B2B features include:

• Dynamic pricing rules: Automatically adjust pricing based on purchase quantity, customer segment, order history, inventory levels, and more.
• Promotional tools: Set up discounts, coupon codes, seasonal sales, and flash sales, and offer special offers to specific customer groups
• B2B Quotations: Enable users to request quotes and start negotiations online without relying on manual communication such as email.
• Shared Catalogs: Create custom catalogs for different customer segments, such as wholesalers, resellers, premium customers, etc., without exposing unnecessary information to irrelevant groups.
• Quick Ordering: Frequent and high-volume customers can enter SKUs or upload lists to quickly add products directly to their cart.
• Company Accounts: Streamline procurement for organizations with complex approval workflows and consolidate multiple users under a single company account.
• Shopping List: Allows saving frequently purchased products for quick re-ordering.
• Purchase Order: This allows the buyer to create a purchase order number that can be submitted for approval in their company account.

You may also like reading: (2024) Adobe Commerce: Key Features for B2B eCommerce GrowthAdobe Commerce (Magento) is a powerful eCommerce Solution, check out our overview of the top B2B features for enterprises.Key Magento Features for B2B eCommerce Growth.

Shopify Plus:

Shopify is known for its simplicity and efficiency, but its enterprise version, Shopify Plus, also offers powerful features in B2B, especially when considering the huge third-party extension ecosystem. Shopify Plus also allows B2B features to be added using code, so a lot of customization is also possible while enjoying the ease of use provided by SaaS:

• Support for both B2B and DTC models: Shopify Plus allows stores to set up separate price lists for B2B customers and configure things like minimum order quantities. This is also a good option for brands that want to sell both DTC and B2B on one website.
• Wholesaler Registration: Merchants can create exclusive access for B2B buyers to simplify the re-order process, help differentiate business accounts, and store information including address, tax ID, payment terms, etc.
• Order Management: From bulk orders to automated invoicing and tracking, Shopify Plus configurations can handle complex B2B workflows.
• Customize Checkout Experience: Allows advanced configuration of the checkout experience, with features such as adding a purchase order number.
• Payment terms: Allow customers to pay within a specific time period or when due.
• Apps and integrations: Many extension apps support features such as custom pricing, volume, and tiered pricing options, etc.

We previously wrote about the different B2B eCommerce Pricing: Strategies + Shopify Plus & Magento FeaturesFrom segment or market-based to promotions, we cover various B2B pricing strategies and how Magento & Shopify Plus can help implement them.B2B eCommerce Pricing Strategies and how to implement these using Shopify Plus and Magento.

Fuel your Global B2B eCommerce Expansion with TMO

As B2B brands around the Globe continue to place eCommerce at the core of their digital transformation projects, independent brand websites become an important carrier for brand internationalization and provide companies with opportunities to face customers directly, demonstrate strength, and achieve business growth. Successful cases in various industries show that eCommerce requires a combination of multiple advantages such as technology, localized operations, and marketing.

As an Adobe Commerce and Shopify certified partner agency, TMO can provide customized development for your B2B e-commerce independent website to help your B2B brand set sail!

If you are looking for a partner agency that can help you create tailored digital experiences for B2B users and develop solutions and integrations that support your digital transformation, TMO can provide a tailored proposal for your specific industry and business needs. Reach out to us to discuss how we can support your Global Expansion!