The core of website operation is the user-centered design. Actually, website operation is equal to the user operation. So the most important part in the website operation is to understand what is the website user viscosity. Many beginners do not understand what it means. Normally, the website user viscosity is one of the important standards to estimate a website. It is also considered by SEO. So lets see the following about how to improve the user viscosity of the website.
First you need to know that the search engine is a machine. It does not like the brain which can analyze some data and do some judgment correctly. It only has a certain mechanism. Search engine developers develop these mechanisms. As long as we can understand the mechanism, we can improve our user experience. Though a search engine is a machine, you’d better not do whatever you want. Search engines are not idiots! The following are some action points given by related tools that we can get them easily and make use of to improve the user viscosity.
Bounce Rate
Bounce rare is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site. A website which has a low bounce rate usually represents a good user experience. Here are some brief tips may help you to reduce the bounce rate:
- Write original-composed articles rather than copy
- Clear navigation and layout
- Keywords are related to the article and don’t let them over optimized
- Provide articles category which reads probably interested in
Visit Duration
Visit duration shows how long it takes while users are visiting your website. Sometimes it is relative to the bounce rate. A long time duration means that your contents are attractive. Combining colorful pictures with content can help to improve it. Moreover, we can do some comments on our website by ourselves, it can also change readers' minds about the related post.
Functions
Search engines change their algorithms more and more frequently now. It is able to read some simple functions like comments, share and search. These can also be used to improve the user experience for some kinds of websites. For example, a news website usually has a large amount of articles. If the website has a search bar, we can easily search for what news we want.
Internal links
Internal link building is an important part of SEO. A reasonable internal link can make search engine spiders crawl your website efficiently and help visitors to understand the content. One important strategy for internal link building is to make use of the anchor links. Use some related keywords as the anchor link to the related page are good for both users and search engines. Furthermore, one keyword must correspond to one page.That means if keywords “eCommerce developer” are linked to the homepage, they should not be used to link to other pages.
