Insights

The Chinese e-luxury industry has already shown great growth potential. The market has exploded since 2011, with growth rate continuing to increase

China became the world’s largest consumer of luxury goods in 2012. Likewise, the nation will surpass the US to become the number one eCommerce market by market

Western consumers shop online for convenience while Chinese ones - primarily to find good value, and to get access to wider choice.

Many luxury brands in China have been hesitant about diving headlong into the country’s eCommerce market due to concerns over infrastructure.

This 2013 year alone, B2C ecommerce sales are expected to grow 23% in the region, with sales in China and Indonesia growing particularly fast, up 65% and 71%,

eCommerce is booming in China - that includes luxury markets. Approximately 70% of Chinese consumer regularly search luxury brands online.

Why have so many Western companies — including heavyweights like Amazon and Google — struggled in China’s e-commerce market?

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