Background
LifeVantage Corporation, a publicly traded company on the NYSE, specializes in health and wellness through nutrigenomics. They offer a diverse range of products aimed at enhancing health.
Taking an American Brand on a Chinese Market Localization Journey
LifeVantage Corporation, a publicly traded company on the NYSE, specializes in health and wellness through nutrigenomics. They offer a diverse range of products aimed at enhancing health.
LifeVantage faced typical challenges such as customs, tax, and sales compliance. Additionally, they needed to provide an online shopping experience that meets the demands of the Chinese eCommerce ecosystem.
TMO developed a comprehensive market entry and channel setup strategy for LifeVantage, ensuring a successful launch in China.
LifeVantage smoothly entered the Chinese market through a cross-border bonded eCommerce model that seamlessly integrated logistics, payment, and customs compliance, along with tailored digital solutions to offer a user-friendly shopping experience. The comprehensive strategy facilitated LifeVantage's successful market entry and positioned them for ongoing growth and success in China.
