Background
Wilsonart, based in Texas, is a global leader in engineered composite materials such as High Powered Laminates. Their products are used worldwide in worktops, walls, and furniture across offices and retail spaces.
Streamlining Client Communication via a Configurable B2B Site & Store
Wilsonart, based in Texas, is a global leader in engineered composite materials such as High Powered Laminates. Their products are used worldwide in worktops, walls, and furniture across offices and retail spaces.
Wilsonart's traditional B2B model involved extensive communication with clients to understand their needs and educate them about the configurable elements of Wilsonart’s product range. The challenge was to replicate this comprehensive customer education through their website, reducing the need for lengthy client meetings.
TMO Group implemented a comprehensive strategy focusing on market entry, channel setup, digital marketing services, SEO, and strategic services, successfully enhancing Wilsonart’s B2B eCommerce presence in China.
The new website offered a seamless and informative user experience, effectively replicating the comprehensive customer education previously provided through lengthy client meetings. The strategic approach ensured efficient market entry, improved digital presence, and strengthened customer engagement, positioning Wilsonart for continued growth in the competitive global market. The implementation of a digital showroom, sample ordering system, and rich content management significantly improved the customer experience and interaction, establishing Wilsonart as a leader in the digital B2B landscape.
