Allianz & Sony

Developing an Online Insurance Activation Store with all Necessary Customer Services

Category
Language
Region
B2CDevelopmentHostingUI/UX Design
Mandarin (Chinese)
Hong KongUnited States
Category:
B2CDevelopmentHostingUI/UX Design
Language:
Mandarin (Chinese)
Region:
Hong KongUnited States

Background

Allianz, a leading provider of extended appliance warranties, partnered with Sony to offer mobile phone insurance in Hong Kong.

Challenge

Allianz and Sony needed a user-friendly, bilingual website that allowed customers to easily manage their mobile insurance packages.

Service & Solution

We provided a comprehensive approach focusing on market entry, channel setup, and digital marketing services, enhancing the overall solution.

TMO Group successfully delivered a bilingual, responsive platform with an intuitive design, secure payment integration, and effective digital marketing strategies that enabled Allianz and Sony to enhance customer satisfaction and streamline their insurance management process in the Hong Kong market. The added unique selling points ensured a robust and competitive edge in the market.

Market Entry Strategy

      
  • Short time-to-market Cloud Solution (3 weeks): Developed a bilingual website within a short timeline to cater to both English and Chinese-speaking customers in Hong Kong, ensuring ease of use and accessibility.
    •   
  • Localization Strategy for Hong Kong SAR (China) & Macau SAR: Customized the platform to meet the specific needs and preferences of customers in these regions.

Channel Setup

      
  • Licensing & Payment Integrator Consultancy: Provided expert consultancy on licensing requirements and integrated secure, convenient payment solutions tailored to the local market.
    •   
  • Intuitive Navigation: Implemented a user-friendly product selection process to simplify customer interactions.
    •   
  • UX Research & Design for Product Insurance Activation: Conducted thorough UX research and design to ensure the product insurance activation was user-centric and intuitive.

Digital Marketing & SEO

      
  • Digital Campaigns: Launched targeted marketing campaigns to raise awareness and attract customers to the new insurance service.
    •   
  • SEO Optimization: Optimized the website for search engines to enhance visibility and drive organic traffic.

Strategic Services

      
  • Mobile Optimization: Ensured a seamless experience across all devices, allowing customers to manage their insurance on the go.
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  • Omni-channel Customer Experience: Provided a consistent and integrated customer experience across multiple channels.
    •   
  • Customer Verification: Implemented automatic product verification to streamline the customer experience.
    •   
  • Integration with Allianz Enterprise Systems: Seamlessly integrated the platform with Allianz’s enterprise systems for efficient data management.
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  • Full Data Compliance: Ensured the platform adhered to all data compliance regulations to protect customer information.
    •   
  • Private Cloud Data Hosted: Hosted customer data on a private cloud to enhance security and reliability.

Support & Maintenance

Provided ongoing support and maintenance to ensure optimal performance and reliability of the platform.

Design Showcase Section
Desktop Showcase
Mobile Showcase

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