Use AEM to Create Excellent Mobile Experiences for Chinese Users and Rollout to Overseas Markets.
Edwards, a subsidiary of Atlas Copco, is a global leader in vacuum and emissions reduction technologies, with over 100 years of history. As part of the world's leading industrial and manufacturing solutions provider, Edwards specializes in the research, development, manufacturing, and sales of vacuum technology and vacuum pumping equipment.
To adapt to the increasing trend of mobile device usage and cater to Chinese users' habits, Atlas Copco aimed to build a mobile brand website for Edwards. This mobile site needed to integrate seamlessly into China's unique online ecosystem, utilizing social channels like WeChat to boost online sales. Providing a smooth and convenient mobile experience for Edwards' B2B customer base was essential.
TMO Group provided a comprehensive approach focusing on UX design services, strategy services, and digital marketing services, using Adobe Experience Manager to create an excellent mobile experience for Chinese users and planned for a global rollout.
The customized mobile strategy and seamless integration into China's online ecosystem enhanced Edwards' brand presence and user engagement. The comprehensive approach ensured that Edwards could efficiently manage its global web presence while providing a superior user experience tailored to local markets.
