FITT

Euro-China Localization via B2B eCommerce Website Development

Category
Language
Region
B2BDevelopmentLocalization StrategyUI/UX Design
Mandarin (Chinese)
China
Category:
B2BDevelopmentLocalization StrategyUI/UX Design
Language:
Mandarin (Chinese)
Region:
China

Background

FITT, a leading Italian Industrial brand specializing in PVC pipes and hoses, aimed to strengthen its presence in China. They focused on creating a long-term digital marketing strategy to grow their existing business while maintaining a reliable and innovative brand image.

Challenge

Although FITT was already selling in China through distributors, they lacked first-hand data and needed to establish direct digital B2B marketing channels. The crowded and complex online market presented significant challenges.

Service & Solution

TMO Group provided a comprehensive approach focusing on market entry, channel setup, digital marketing services, and SEO, helping FITT establish a strong digital presence in China.

A localized brand concept, an optimized Digital Product Catalog platform, and effective digital marketing and SEO tactics, allowed FITT to enhance its market penetration and build a reliable, enduring brand image in the competitive Chinese B2B market. This approach ensured that FITT's customer journey was seamless and that their digital marketing efforts led to significant lead generation and conversions.

China B2B Digital Strategy

      
  • Brand Localization & Brand Guidelines: Developed a localized brand concept for the Chinese market, ensuring FITT's brand history, culture, and visual identity resonated with local consumers.
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  • B2B Digital Marketing Strategy & Execution: Created a detailed strategy to effectively market FITT's products directly to B2B customers in China.

Channel Setup

      
  • High-Quality Product Display: Created a detailed digital product catalog organized by function and attributes, making it easy for customers to find what they need.
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  • Optimized UI/UX Design: Designed an intuitive user interface that clearly showcases each product and category while integrating the brand's visual identity.

Digital Marketing Services

      
  • SEO Optimization: Implemented a keyword strategy to enhance search engine visibility and drive continuous traffic to the site.
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  • Social Media Integration: Set up and managed the brand’s WeChat Official Account to build influence and facilitate online engagement.
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  • Performance Marketing: Leveraged performance marketing techniques to drive targeted traffic and conversions.

Strategy Services

      
  • Mobile Optimization: Ensured a smooth browsing experience on both desktop and mobile devices, particularly for social media viewing.
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  • WeCom Customer Service: Integrated FITT’s corporate WeChat Work network with the customer service system to provide prompt online sales support and improve conversion rates.
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  • Closed-Loop Marketing: Developed content and social media strategies that created a seamless customer journey from online engagement to offline sales.
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  • Customer Journey Mapping & Workflow: Mapped out and optimized the customer journey to enhance engagement and streamline the conversion process.

B2B Lead Generation

Implemented strategies to generate high-quality B2B leads, nurturing them through tailored content and interactions.

Design Showcase Section
Desktop Showcase
Mobile Showcase

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