Euro-China Localization via B2B eCommerce Website Development
FITT, a leading Italian Industrial brand specializing in PVC pipes and hoses, aimed to strengthen its presence in China. They focused on creating a long-term digital marketing strategy to grow their existing business while maintaining a reliable and innovative brand image.
Although FITT was already selling in China through distributors, they lacked first-hand data and needed to establish direct digital B2B marketing channels. The crowded and complex online market presented significant challenges.
TMO Group provided a comprehensive approach focusing on market entry, channel setup, digital marketing services, and SEO, helping FITT establish a strong digital presence in China.
A localized brand concept, an optimized Digital Product Catalog platform, and effective digital marketing and SEO tactics, allowed FITT to enhance its market penetration and build a reliable, enduring brand image in the competitive Chinese B2B market. This approach ensured that FITT's customer journey was seamless and that their digital marketing efforts led to significant lead generation and conversions.
