Giada

Italian Luxury Fashion Brand goes Global with Custom and Localized eCommerce

Category
Language
Region
B2CDevelopmentLocalization StrategyUI/UX Design
Mandarin (Chinese)
China
Category:
B2CDevelopmentLocalization StrategyUI/UX Design
Language:
Mandarin (Chinese)
Region:
China

Background

GIADA, a traditional niche luxury brand from Milan, is known for its design concepts of simplicity, refinement, and elegance. With a focus on enhancing women's refinement and self-awareness through the "art first" philosophy, GIADA sought to expand its online sales channels beyond its single store in Italy.

Challenge

GIADA, part of Chinese Agency RedStone, aimed to strengthen its position in Italy and prepare for global expansion. They required localization advice and a special invitation-only section on their website suitable for both Italian and global markets.

Service & Solution

TMO Group provided a comprehensive approach focusing on market entry, UX design services, digital marketing services, and strategic services and successfully launched a customized website for GIADA within three months, effectively projecting the brand's luxury image while providing a superior user experience.

The strategic localization, compliance with GDPR, tailored design, and enhanced user experience positioned GIADA for both strengthening its presence in Italy and preparing for global expansion. The invitation-only landing page and private sales feature further elevated the brand's exclusivity and appeal.

Market Entry Strategy

      
  • Consultancy EU Localization Legal, VAT, Payment & Compliance: Provided detailed localization advice to ensure the website complied with local regulations and resonated with the Italian market. This included adapting to local product return policies, cookies, and privacy regulations, as well as integrating local payment methods.
    •   
  • GDPR Data Compliance: Ensured the website adhered to GDPR standards, safeguarding customer data and ensuring privacy compliance.

UX Design Services

      
  • Tailored Design: Created a visually appealing website that reflected GIADA's luxury image. The design emphasized a vertically-oriented interface to showcase the brand's distinct style in every element, from backgrounds to buttons.
    •   
  • Custom eCommerce Experience: Developed a personalized eCommerce experience tailored to GIADA's unique brand identity, ensuring seamless navigation and a luxurious shopping journey.
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  • Invitation-only Landing Page: Developed a clear and exclusive invitation-only landing page where users could enter their code for access, enhancing the brand's elite image.

Digital Marketing Services

      
  • Content & Operation Advice: Provided strategic advice on website design, content creation, and operational strategies tailored for the EU market. This included guidance on creating engaging and relevant content that resonates with the target audience.
    •   
  • Brand Digital Guidelines: Established digital brand guidelines to maintain a consistent and refined online presence that aligns with GIADA's core values and aesthetic.

Strategy Services

      
  • Cross-border eCommerce Localization: Ensured the website was fully localized for cross-border eCommerce, catering to both Italian and global customers.
    •   
  • User Experience Enhancement: Focused on delivering a superior user experience through intuitive navigation and a seamless shopping journey.
    •   
  • Private Sales: Implemented a private sales section to create an exclusive shopping experience for select customers, reinforcing the brand's luxury status.

Design Showcase Section
Desktop Showcase
Mobile Showcase

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