Insights

Belgium-based bakery and patisserie supplier Puratos has run business in China for 20 years, and this WeChat eCommerce will be its first gig on eCommerce.

Having a deep insight of WeChat consumer groups and fully understanding the WeChat ecosystem; are the key elements for international brands to succeed in WeChat eCommerce marketing.

How to embrace the power of the WeChat mini program?

We selected 9 of the most representative Chinese consumer, and start introducing from this article to dive straight in and check out what is happening on the topic of consumerism in China.

In this episode，we will continue to introduce five more representative Chinese consumer persona.

What prevents WeChat stores from gaining higher traffic numbers? Even though many brands are equipped with Baidu analysis and Google analysis, still, specific user behavior analysis remains out of reach.

The transformation of traditional luxury brands to an eCommerce world in China  —  a WeChat store or an online retail website?

Should brands customize their own WeChat Store or can simply rely on a SaaS platform in China? Let's check out some cases of popular WeChat Stores in China

Three insights that the eCommerce Managers are now talking in China. How to be the winner in the war of retail in the era of people-centric eCommerce?